Subhajai Benchadhikul

Subhajai Benchadhikul

Technical Consultant.
Lead Program & Solution Architect.

The Architect of Digital Transformation.

Seasoned Technical Leader with over 20 years of experience bridging the gap between complex business strategies and high-performance technical execution. Expert in orchestrating large-scale platform migrations and managing cross-functional teams of up to 50 staff.

Technical Proficiency

Architecture

Building scalable foundations with Solution Architecture, Microservices, and Cloud-Native patterns on GCP.

Hybrid Cloud BFF API Design

Platforms

Expertise in enterprise ecosystems driving commerce and data analytics.

Adobe Commerce Salesforce Algolia Data Studio

Methodologies

Driving efficiency and agility through proven structured processes.

Agile & Scrum Kanban Kaizen

Development Core

Hands-on experience in building AI-powered applications, web development, system analysis, and complex database migrations.

Firebase AI Apps System Analysis Web Development

Professional Journey

Technical Consultant | Lead Architect

Jan 2025 - Present
Central Retail
  • Accelerated Delivery: Spearheaded rapid, end-to-end delivery of Central Online Web & App replatforming, launching MVP in 9 months—50% faster than original 18-month estimate.
  • Cloud Migration: Directed migration from monolithic Adobe Commerce to bespoke, decoupled platform hosted on hybrid infrastructure (On-premise & GCP).
  • Scalable Design: Architected high-performance system handling enterprise-scale SKU volume and traffic.
  • Program Management: Directed agile workstreams, timelines, and cross-functional coordination to align with business goals.
  • Data Integrity: Orchestrated end-to-end data migration, ensuring zero data loss for critical transactional data.

Head of Technical Product Owner

Jul 2022 - Dec 2024
Central Retail Digital
  • Strategic Technical Leadership: Directed the Technical Product Ownership division, defining the technical roadmap and architecture for enterprise-grade products including the Adobe Experience Manager (AEM) ecosystem and modern Frontend architectures.
  • Architecture & Innovation: Spearheaded the adoption of Backend-for-Frontend (BFF) patterns and microservices APIs, enabling real-time personalization and high-performance content delivery across web and mobile touchpoints.
  • Product Excellence: Orchestrated the end-to-end delivery of complex technical specifications and system analyses, bridging business strategy with engineering execution to significantly elevate user experience (UX) and customer engagement.

Senior Product Owner

Aug 2021 - Jul 2022
Rabbit Care
  • Embedded Finance: Led launch of Rabbit CareShop within the BTS "My Rabbit" Super App.
  • Key Metrics: Achieved 62.1K organic users and 12.9K free trial subscriptions in the first year.
  • Platform Development: Launched CareOS, a unified Customer Portal and shared services platform.
  • Global Management: Managed in-house and vendor teams across time zones, optimizing UX/UI via analytics.

Previous Leadership Roles

AVP - Project Manager

Central Group (2020-2021)

Managed high-scale software development and "Double Digit" campaign stability.

Sr. Manager, Ecommerce

NokScoot Airlines (2019-2020)

Managed platform ops, partnerships, and fraud detection tools.

Technical Product Manager

LINE Company (2018)

Balanced business needs with technical constraints for high-traffic apps.

Head of Implementation

Bluestone (2013-2018)

Led 50 staff. Migrated LAMP to Cloud SaaS. Scaled team by 100%.

Early Foundations

Team Leader Bluestone (2009-2013)
Web Developer Bluestone (2007-2008)
E-Learning Dev TMB Bank PCL (2006-2007)
Graphic Designer Bio Der Net (2003-2006)

Education

Silpakorn University

Silpakorn University

Bachelor’s Degree, Art History, Archaeology

1999 – 2003

Studied Art History in Faculty of Archaeology

Selected Works