Subhajai Benchadhikul

Subhajai Benchadhikul

Senior Director of Technology & Architecture.
Digital Transformation Strategist. Polymath.

The Architect of Digital Transformation.

Strategic technology leader with over 20 years of experience orchestrating enterprise-scale digital transformations. Proven track record of bridging the gap between C-level business strategy and high-performance engineering execution. Expert in rescuing stalled initiatives, accelerating time-to-market by up to 50%, and modernizing legacy monoliths into cloud-native ecosystems.

"A true Polymath: Leveraging a diverse background in Art History, Design, and Engineering to translate complex architectural constraints into clear, human-centric business strategies."

Executive Toolkit

Architecture & Cloud

Orchestrating transitions to Cloud-Native ecosystems and Scalable Infrastructure.

Cloud Strategy (GCP) Microservices Enterprise Migration

Strategic Leadership

Driving organizational change, efficiency, and revenue-aligned roadmaps.

Digital Transformation Org Design Crisis Mgmt

Tech Stack & AI

Leveraging modern platforms and AI integration for commercial impact.

Adobe Commerce Salesforce GenAI / Firebase

Hands-on Expertise

Maintaining deep technical relevance to lead teams effectively. Capable of auditing code, analyzing systems, and architecting complex database solutions.

System Analysis Web Development SQL Tuning

Professional Journey

Technical Consultant | Lead Program Architect

Jan 2025 - Present
Central Retail
Retained by Executive Leadership
  • Strategic Turnaround: Directly retained by the CTO to rescue the Central Online replatforming program. Delivered the MVP in 9 months against an original 18-month timeline (50% reduction in time-to-market).
  • Architecture Modernization: Led the high-stakes migration from monolithic Adobe Commerce to a decoupled, Hybrid Cloud architecture (On-premise & GCP), ensuring zero downtime.
  • Cost & Performance Optimization: Designed a scalable system handling enterprise SKU volumes, reducing infrastructure overhead while improving peak-load resilience.
  • Cross-Functional Orchestration: Unified business stakeholders and engineering teams, translating commercial requirements into a precise technical roadmap.

Head of Technical Product Owner

Jul 2022 - Dec 2024
Central Retail Digital
  • Organizational Leadership: Defined the technical vision and roadmap for the enterprise product division. Bridged the gap between Business Units and Engineering to support revenue targets.
  • Modernization Strategy: Championed the adoption of Backend-for-Frontend (BFF) patterns and microservices, unlocking real-time personalization capabilities across web and mobile.
  • Process Excellence: Established agile frameworks that streamlined communication between product and engineering, reducing development friction and defect rates.

Senior Product Owner

Aug 2021 - Jul 2022
Rabbit Care
  • New Revenue Channels: Led the end-to-end launch of Rabbit CareShop within the BTS "My Rabbit" Super App.
  • Business Impact: Achieved 62.1K organic users and 12.9K free trial subscriptions in the first year.
  • Platform Unification: Directed the development of CareOS, consolidating customer portals and shared services to reduce operational redundancy.

Previous Leadership Roles

AVP - Project Manager

Central Group (2020-2021)

Managed high-scale software development and "Double Digit" campaign stability.

Sr. Manager, Ecommerce

NokScoot Airlines (2019-2020)

Managed platform ops, partnerships, and fraud detection tools.

Technical Product Manager

LINE Company (2018)

Balanced business needs with technical constraints for high-traffic apps.

Head of Implementation

Bluestone (2013-2018)

Led 50 staff. Migrated LAMP to Cloud SaaS. Scaled team by 100%.

Early Foundations

Team Leader Bluestone (2009-2013)
Web Developer Bluestone (2007-2008)
E-Learning Dev TMB Bank PCL (2006-2007)
Graphic Designer Bio Der Net (2003-2006)

Education

Silpakorn University

Silpakorn University

Bachelor’s Degree, Art History, Archaeology

1999 – 2003

Studied Art History in Faculty of Archaeology. A foundation in visual analysis and historical context that informs system design and architectural structure.

Selected Works